Dr Asit K Barma is Director & Professor at Bharathidasan Institute of Management, Trichy, and is also a visiting faculty at IIM Kashipur.

With 33 years of rich industry and academic experience across diverse functions, Dr Barma is credited with building several successful corporate brands while steering marketing functions to be a strong business enabler.

An IIT Madras and IIM Ahmedabad alumnus, and a National Scholar, he completed his PhD from the Faculty of Management Studies, University of Madras.

Dr Barma’s expertise lies in the intersection of industry consulting, teaching and research. He teaches subjects such as Marketing Strategy, Digital Business, Digital Marketing, Services Marketing, IT Sales and Marketing.

As a board member of multiple national and international academic and industry bodies, Dr Barma has effectively built and sustained strong relationships with stakeholders in varied business ecosystems comprising customers, industry associations, analysts, investors, media, academia, and government.