Prof Praveen Gupta, Director, Lal Bahadur Shastri Institute of Management, has more than 31 years of academic, administrative and industry experience.

He holds a Bachelor’s degree from Hindu College, Delhi University and a Master’s in Physics. He also holds an MBA from FMS, Delhi and a PhD in Management from the University of Rajasthan, Jaipur.

An experienced faculty in the Marketing domain, Prof Gupta has teaching and research interests in Marketing Management, CRM, B2B Marketing, Brand Management, Sales & Distribution Management, International Marketing, and Strategic Management.

Having spent 20 years in the Oil & Gas industry, he carries immense experience in business development, marketing, key accounts management, network development, channel management, brand management, logistics, supply & distribution, and project management.

He conducts Management Development Programmes on Managing Sales Teams, CRM, Strategic Marketing, Problem-solving and Negotiation Skills.

He has published several research papers and case studies in reputed national and international journals.